In a recent Lunch&Learn session with StudioSpace, our own Geoffrey Chang and Alex Engert took a deep dive into what young people actually want from finance brands on social media. Spoiler alert: it's not just about trust funds, six-foot-five influencers, or blue eyes.
In today's cashless, swipe-first world, social isn't just a marketing channel—it's where financial reputations are built. Done right, it can transform how your brand is perceived and help create genuine, lasting relationships between young people and their money.
Because in finance, reputation is your currency. And the way you show up online today will shape how the next generation thinks about money tomorrow.
Missed the session? Watch the full webinar here.
