We’re incredibly proud to share some exciting news. eight&four has been shortlisted at the Indie Awards 2026 for Innovation & Martech Excellence, recognising the impact of Scholar, our proprietary GenAI copy tool.
This nomination reflects how Scholar is helping teams unlock more value from complex, insight-rich content. In a demanding global marketing environment, the challenge is rarely the quality of the thinking, but the operational effort required to translate dense material into formats real audiences can engage with, at speed, at scale, and without compromising brand or compliance standards.
That’s where Scholar comes in. Built to sit seamlessly within existing workflows, Scholar is fully trained on brand language, tone and governance requirements. It enables teams to turn a single flagship asset into a wide range of audience-ready outputs, from articles and executive summaries to email templates, social content and multilingual translations, quickly, consistently and securely. Crucially, it blends AI efficiency with human quality control, supporting teams rather than adding pressure.
This shortlist is a proud moment for the team and a meaningful milestone for Scholar. It recognises the value of building practical, brand-safe AI that helps organisations activate content at scale without losing quality or control. As Scholar continues to develop, our focus remains on solving real operational challenges and extending the impact of insight-led work.
Thank you to our brilliant team, and to the partners who have trusted us to bring Scholar to life in real-world environments. We’re proud to be shortlisted alongside such strong work.
