The pace of change in marketing has never been faster. Algorithms shift overnight, formats evolve weekly, and new technologies redefine how audiences behave. Innovation Lab is eight&four’s practical solution to help brands stay sharp, relevant and future ready.
Built for modern marketing teams, the Lab combines strategic insight, creative experimentation and emerging technology to help you understand what is changing, why it matters and how to act. It is used by marketing, digital and creative teams across sectors including automotive, finance, luxury and travel.
At the heart of Innovation Lab is a three-part training system designed to keep teams ahead of the curve:
1. Daily WhatsApp Broadcast
A fast, informal update on the biggest shifts in marketing each day. No jargon or no long reads, just the news that matters.
2. Fortnightly Newsletter
A deeper dive into key platform changes, cultural signals and creative trends. Each edition breaks down what is happening, why it is important and what your team should do next.
3. Face-to-Face Workshops
A half-day session delivered at your office. Choose from four existing workshops or brief us to build something bespoke. Sessions cover emerging creative formats, evolving social behaviours, practical AI tools, and stronger collaboration skills. They are built to help teams explore, experiment and elevate their craft.
Together, these three components make innovation an everyday habit. Clients such as Hitachi, DHL, Cancer Research UK and King use Innovation Lab to stay aligned on industry change and embed smarter, future-facing practices into their workflow.
Pricing
Innovation Lab is offered as a single, all-access annual package priced at £14,950, giving your entire team everything they need to stay informed, inspired and ready to act.
The package includes all-team access to the daily WhatsApp broadcast, fortnightly newsletter, and two custom half-day workshops delivered at your offices each year. It also provides discounted entry to eight&four’s flagship industry events - Onwards, Pitchfest and Foresight - ensuring your team stays connected to the latest thinking, trends and best practice in modern marketing.
To explore the full package, workshop options and how to get started, visit the Innovation Lab page here.
