Our work with DHL has been shortlisted for Paid Social Campaign of the Year at the UK Paid Media Awards.
‘Project 1 Million’ was put to us as a challenge, and as the name suggests, the aim was to reach 1 million TikTok followers with DHL eCommerce. With a limited paid social budget, our innovative, data-driven approach combined creativity with a clear understanding of TikTok's dynamic ecosystem.
The result? We delivered 315,000 new followers, hitting their 1 Million target and transforming DHL eCommerce into the most-followed logistics company on TikTok. By leveraging a tiered targeting strategy, broad audience segmentation, and iterative micro-testing, we surpassed the client’s ambitious goal ahead of schedule, including a 70% reduction in cost per follow.
Kudos to Team DHL! And fingers crossed for the final nominations.
