We have worked with The Body Shop since 2016, as their retail and experiential partner.
The spring 2026 campaign looked to reconnect with the original TBS customer, whilst also inspiring the younger generation to step inside the stores.
'Rebellious By Nature' aimed to remind people of the brand's pioneering role as an eco-conscious, ethical choice in the beauty world.
Our activation utilised every available space within the flagship store on Oxford Street — both inside and out — for maximum impact.
We used real flowers and foliage to give the effect of nature literally growing from the store front, along with large format digital screens in the shop windows for video playback of the hero assets.
The set extended onto the pavement, where we installed temporary chalk graffiti to further entice people inside to find out more.
● Increased footfall over the campaign period.
● Positive impact on sales.